Using RSS Feeds In Business

An RSS feed - which stands for "Really Simple Syndication" - allows one website's content to be shared, displayed, or syndicated on various channels throughout the Internet. An RSS feed sends out all the essential information - pictures, text, and metadata - and allows aggregators or readers to customize how that information is viewed.

So how do you utilize this technology for your business?

First of all, most blogging software and websites provide an easy way to create multiple RSS feeds. You can create multiple feeds for each category your site blogs about or one feed to include all updates (or both). You can then put a link on your site, giving people access to your feed, which they can they use in their own aggregator or reader.

Once that is set up, you've created a great way to keep your customers, employees, and others updated about what's going on with your business. You can use RSS to send documents, video, audio, pictures, and more, and those who subscribe to the feed will be able to receive that information almost instantly.

You can also create a private or password-protected syndication feed. Some companies use this as a way to supplement (or even replace) e-mail. This way, you don't have to worry about exchanging e-mail addresses; you only have to provide the individual with the RSS feed and/or the password. For a small business, this can be a great way to provide certain customers (like "gold members" or other paid subscribers) with exclusive coupons, updates, etc.

You're also able to send your feed out to RSS directories, blog directories, and feed sites. This will give you increased online exposure and perhaps bring in customers you wouldn't otherwise reach.

RSS feeds are also a great way for you to stay up to date on what's going on within your industry. On top of any other research you do, you can subscribe to news sites, your competitors' RSS feeds, or any other pertinent information you may need to stay informed about what's going on in the market. And since RSS feeds are practically instantaneous, you'll always be the first to know.

RSS feeds are a great way to bring the Internet to you, instead of having to go out and find it. Its applications are endless and can help you connect with people. By setting up, sharing, and utilizing an RSS feed, you can make a big difference on your bottom line.

Explained: Really Simple Syndication   How to Properly Get More Subscribers for Your RSS Feeds   The Magic of RSS   How to Use an RSS Feed to Increase Results in Search Engines   Choosing an RSS Reader   The Benefits of Using RSS Feeds   

What Is an RSS Feed and How to Generate Mass Traffic Using Them?

By using an RSS Feed you can generate vast amounts of repeat traffic to a website. It is a way of keeping readers who are interested in your content coming back again and again. Site readers can subscribe to an by clicking on the "opt-in" button usually located at the top of a website. It is the infamous orange symbol showing a small white dot and two curved lines. Once a new user clicks this button and subscribes any new posts that are made on the site are sent out directly to the users RSS reader.

An RSS reader is a tool that receives information from a website's RSS Feed and displays it directly to the reader. There are RSS reader applications specifically made for receiving content. The latest web browsers such as Microsoft Internet Explorer, Mozilla Firefox and Google Chrome all have RSS readers as part of the package. If you are running either Windows Vista or Windows 7 you can have RSS Feed content displayed on your desktop.

Many would question why they would want an RSS Feed on their website. Surely you want your readers to read your content on your web site and not have it delivered directly to them. If your website income is generated through banners and advertisements they will not see these if they are not visiting your site. Statistics have shown that for an average web site only 3% of visitors will return more than once. If a reader likes the content of your website and has subscribed to your RSS Feed they are then sent constant reminders that you exist every time you update your pages. This dramatically increases the number of repeat visits to your site and builds a relationship between your site and your readers. Effective use of RSS Feeds increases the return visitor percentage to around 15%!

Repeat visitors are the best customers as they are the visitors who actively take part in your web site experience. By using an RSS Feed to increase your number of repeat visitors the more profit your website will generate!

Explained: Really Simple Syndication   How to Properly Get More Subscribers for Your RSS Feeds   The Magic of RSS   How to Use an RSS Feed to Increase Results in Search Engines