By using an RSS Feed you can generate vast amounts of repeat traffic to a website. It is a way of keeping readers who are interested in your content coming back again and again. Site readers can subscribe to an by clicking on the "opt-in" button usually located at the top of a website. It is the infamous orange symbol showing a small white dot and two curved lines. Once a new user clicks this button and subscribes any new posts that are made on the site are sent out directly to the users RSS reader.
An RSS reader is a tool that receives information from a website's RSS Feed and displays it directly to the reader. There are RSS reader applications specifically made for receiving content. The latest web browsers such as Microsoft Internet Explorer, Mozilla Firefox and Google Chrome all have RSS readers as part of the package. If you are running either Windows Vista or Windows 7 you can have RSS Feed content displayed on your desktop.
Many would question why they would want an RSS Feed on their website. Surely you want your readers to read your content on your web site and not have it delivered directly to them. If your website income is generated through banners and advertisements they will not see these if they are not visiting your site. Statistics have shown that for an average web site only 3% of visitors will return more than once. If a reader likes the content of your website and has subscribed to your RSS Feed they are then sent constant reminders that you exist every time you update your pages. This dramatically increases the number of repeat visits to your site and builds a relationship between your site and your readers. Effective use of RSS Feeds increases the return visitor percentage to around 15%!
Repeat visitors are the best customers as they are the visitors who actively take part in your web site experience. By using an RSS Feed to increase your number of repeat visitors the more profit your website will generate!
Explained: Really Simple Syndication How to Properly Get More Subscribers for Your RSS Feeds The Magic of RSS How to Use an RSS Feed to Increase Results in Search Engines
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